Marketing personal websites

Marketing personal websites

A personal website is an easy way to learn digital marketing fundamentals.  You will understand how difficult digital marketing is; debunking misconceptions of how easy it is.  You are trying to gain the trust of people who don’t know you thus convincing them to interact with you.  There’s no true general plan for every website; …

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Engagement making purchasing easy

Engagement making purchasing easy

Engagement is the ability for a website to understand a visitors intent.  Once the website understands the visitors intent it adapts itself to put visitors on a desired path.  Websites that understand visitors are slowly becoming more popular.  These types of websites aren’t moving fast due to the lack of marketing teams’ knowledge of the …

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Digital Marketing Confusion

Digital Marketing Confusion

Digital marketing is still a concept that people don’t understand.  Marketers and business leaders have not grasped current website capabilities. Basing their strategies on old website functionality allows for a weak or no digital strategy. No strategy leads to constant tactical bandaids with no real direction. Why no website digital strategy? Leaders still view company …

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Why I attended Sitecore Symposium

Why I attended Sitecore Symposium

Sitecore Symposium in Las Vegas was a good experience. There was about 2,900 individuals in attendance.  The vibe around the conference center was electric. I heard the term Sitecorian for the first time.  I believe a Sitecorian is a Sitecore practitioner.  Developers and marketers were both in attendance uniquely providing different perspectives. My Symposium Presentation …

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Managing Digital Experience

Managing Digital Experience

Managing digital experience frames a visitors satisfaction. To provoke thought and action visitors are exposed to different messages. Experiences should be non-intrusive; giving the ability to feel natural. Conversions are easy to produce when experiences feel natural. User experience should be the easiest path to convert a visitor from curiosity to purchaser. A website displays …

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Marketing automation what is it?

Marketing automation what is it?

Marketing automation is the ability to automate digital marketing tasks. Automating tasks creates a reliable communication stream. Streams are paths visitors take while interacting with companies. Marketing Automation Stream Example Jim  James sees an ad in his favorite car magazine. He decides to visit the website in the ad. During the website visit he reads …

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B2B Email Marketing

B2B Email Marketing

B2B email marketing takes skill only because of bad techniques.  People should only receive emails if they request them.  A person who didn’t request an email is a bad target.  Why send an email to someone who doesn’t want it?  Unwanted emails increase negative thoughts of a brand. B2B Email Intention Email should have specific …

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Digital Content Marketing

Digital Content Marketing

Digital content marketing tells a story hence moves away from direct selling and highlights value. Stories set a framework of fulfilling a desire or dream. Products are supporting actors. Dreams become possible which create desires to have. Digital Content Example Elizabeth is sitting on a beach in Italy. A European vacation has been a dream of hers. …

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Internet marketing what is it?

Internet marketing what is it?

Internet marketing or online marketing is reaching customers on the internet at the right time. The ability to find customers without being intrusive.  Talking to customers with a custom message while seeming general. It’s like finding a needle in a hay stack. Why use internet marketing? There’s a vast number of internet users.  Marketers need …

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