Managing Digital Experience

Managing Digital Experience

Managing digital experience frames a visitors satisfaction. To provoke thought and action visitors are exposed to different messages. Experiences should be non-intrusive; giving the ability to feel natural. Conversions are easy to produce when experiences feel natural. User experience should be the easiest path to convert a visitor from curiosity to purchaser. A website displays …

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Marketing automation what is it?

Marketing automation what is it?

Marketing automation is the ability to automate digital marketing tasks. Automating tasks creates a reliable communication stream. Streams are paths visitors take while interacting with companies. Marketing Automation Stream Example Jim  James sees an ad in his favorite car magazine. He decides to visit the website in the ad. During the website visit he reads …

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B2B Email Marketing

B2B Email Marketing

B2B email marketing takes skill only because of bad techniques.  People should only receive emails if they request them.  A person who didn’t request an email is a bad target.  Why send an email to someone who doesn’t want it?  Unwanted emails increase negative thoughts of a brand. B2B Email Intention Email should have specific …

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Digital Content Marketing

Digital Content Marketing

Digital content marketing tells a story hence moves away from direct selling and highlights value. Stories set a framework of fulfilling a desire or dream. Products are supporting actors. Dreams become possible which create desires to have. Digital Content Example Elizabeth is sitting on a beach in Italy. A European vacation has been a dream of hers. …

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Internet marketing what is it?

Internet marketing what is it?

Internet marketing or online marketing is reaching customers on the internet at the right time. The ability to find customers without being intrusive.  Talking to customers with a custom message while seeming general. It’s like finding a needle in a hay stack. Why use internet marketing? There’s a vast number of internet users.  Marketers need …

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Digital Marketing Benefits

Digital Marketing Benefits

You can reap digital marketing benefits when done correctly. Digital marketing can be free. You can use Facebook fan pages to promote with no cost. If you have a known brand it can attract followers easily. I grew a Facebook fan page from 0 to 5,000 followers in a year. I did it with no …

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Sitecore Components Are Containers

Sitecore Components Are Containers

Sitecore components can be somewhat confusing to understand. When talking about components I like to explain them as being containers. The containers hold different items and allow you to substitute items in the containers on the fly. Developing Components To be truly effective developers must make sure they build components correctly.  There should never be …

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Know why you are redesigning a new website before you do it

Know why you are redesigning a new website before you do it

I’ve been on plenty of projects that start off with someone pulling up another company’s website and asking for us to create something similar.  You ask them why they want the website to look like this other company’s and it’s because they just like the way it looks. To make the creation of a new …

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Real digital marketing begins here

Real digital marketing begins here

I’ve had experience with multiple websites in the last five years. All of the websites have been corporate sites targeting a variety of users. What I’ve learned from these sites is brand strength carries a large amount of weight from a digital marketing perspective. Each website that I have come into contact with has taught …

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