Who said digital marketing was easy? Many tools to assist in achieving your goals but where do you start?
Eighteen years has brought me to the path of being an Automation Marketing Manager. Maintaining some of the coolest aircraft websites in the world txtav.com, Cessna.com and Beechcraft.com. I didn’t learn everything on the job; along the way I read a couple of books, blogs and built my own sites.
Failure played a lot in my learning of online marketing. Plenty of campaigns with no real call to action (the thing you want the visitor to do). Campaigns with no value to the user, but only value to myself such as “BUY THIS”. If this sounds like your online marketing I hope you enjoy this site.
SEM, SEO, Banner, PPC, and geofencing; what do these terms mean?