Be Unique

Be Unique

At some point as marketers we’ve forgotten how to use our own creativity. It’s like social media came around and now everyone uses the same tactics. All I hear about lately is building snap chat filters. What does that truly do to promote your company or brand?

What’s the plan for your snap chat filter? Is it just for fun or something quirky? Is it just something that you can say you completed to management so it appears you are actually doing something?

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