Fear keeps the best websites from being built and the best online marketing campaigns from being achieved. Doing something that no one else is doing takes guts. It’s considered risky but it’s truly just something new to a company.
No More Fear
You must evolve, the only way to do that is to try something new. Eventually the marketing campaign you continue to run will stall. What will be your new campaign? Don’t wait until you must change before deciding to be different.