Whether it’s the latest buzz word or social media platform quit following the crowd. It’s not about the number of platforms but how you use them. If you only use one platform and are getting a return it’s success. The return doesn’t have to be a sale but could be brand recognition.
What’s the plan for the buzz?
If you are following the latest buzz craze what’s your plan? List out specifics of what you tend to get out the platform. Usually this will be very difficult to do because most of the time it’s an irrational decision.