Jhasmal Hardyway Digital Strategist

Jhasmal Hardyway Digital Strategist

Jhasmal Hardyway’s corporate experience

My name is Jhasmal Hardyway, I am a senior web strategist at Textron Aviation. I maintain two of the most iconic websites in the world; cessna.com and beechcraft.com.

I’ve had experience with many digital projects over the years. Additional sites that I maintain are specialmissions.txtav.com, www.scorpionjet.comwww.yourfirstplane.com, www.latitudejet.combeechcraftdefense.com, and ttxoutperforms.com.

My background started in computers, with the dream of becoming a programmer.  I wasn’t much of a visual basic or C++ guy so I learned HTML.

The first half of my career was on a computer help desk.  After gaining experience I moved into corporate communications and eventually marketing.

  • Sitecore Lover
  • Masters Degree – Computer Information Systems
  • Bachelor Degree – Computer Information Systems

Jhasmal Hardyway’s Strategy

Building a website is easy, the marketing needs afterward is where companies fall short.  This blog is to help marketers improve their online results.  Bridging the gap in analytics and tracking of online consumers.

Things I’ve seen in my career that cause issues in large scale companies are:

  • Difficulty in trying to explain websites to the rest of the organization.
  • Gaining new leads and creating pages that help to position the company’s values and propositions.
  • Company culture determines website design and functionality, not the users who actually use them.
  • Employees outside of the marketing organization aren’t sure of how to use company brand to influence website customers.

 

***This blog represents my own personal opinions and not the company that I work for.