Digital Marketing Benefits

Digital Marketing Benefits

You can reap digital marketing benefits when done correctly. Digital marketing can be free. You can use Facebook fan pages to promote with no cost. If you have a known brand it can attract followers easily. I grew a Facebook fan page from 0 to 5,000 followers in a year. I did it with no …

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Sitecore Components Are Containers

Sitecore Components Are Containers

Sitecore components can be somewhat confusing to understand. When talking about components I like to explain them as being containers. The containers hold different items and allow you to substitute items in the containers on the fly. Developing Components To be truly effective developers must make sure they build components correctly.  There should never be …

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Know why you are redesigning a new website before you do it

Know why you are redesigning a new website before you do it

I’ve been on plenty of projects that start off with someone pulling up another company’s website and asking for us to create something similar.  You ask them why they want the website to look like this other company’s and it’s because they just like the way it looks. To make the creation of a new …

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Real digital marketing begins here

Real digital marketing begins here

I’ve had experience with multiple websites in the last five years. All of the websites have been corporate sites targeting a variety of users. What I’ve learned from these sites is brand strength carries a large amount of weight from a digital marketing perspective. Each website that I have come into contact with has taught …

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How can you test if a website pattern is working?

How can you test if a website pattern is working?

The best way to test patterns is to perform the same actions that you want web visitors to take. Click on the same pages and download the same brochures.  If you have content personalization tied to these patterns verify that the personalization is working when you match the pattern. Content management systems have testing features …

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Patterns are the difference makers

Patterns are the difference makers

When you have the use of patterns your website is no longer an ordinary static website.  Patterns allow you to take your website beyond the old ways of early websites.  This is what allows digital marketing to be at its best and assists web visitors on their desired paths. If you aren’t using patterns you …

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Influence Computer Buyers With Your Patterns

Influence Computer Buyers With Your Patterns

You can come up with multiple computer patterns to match computer buyers.  There are varieties of users of computers who use them in different ways.  The patterns can help you with segmenting these computer users into buckets. Some example computer buyer patterns that you can make are college student, small business owner, graphic designer, engineer, …

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Drag Racing Pattern Cards

Drag Racing Pattern Cards

Who doesn’t like a good drag race?  Nothing like the smell of gas and cars going way over 100 mph.  Drag racing pattern cards for a drag racing site would probably be one of the easiest to make.  You could split the drag racing pattern cards into funny cars, pro stock, top fuel dragster, and …

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Slot Car Pattern Cards

Slot Car Pattern Cards

Let’s say we want to take the slot car hobby store pattern matching further than brands.  We can make slot car pattern cards to understand the models a user is matched to.  So we can make a slot car pattern for Challenger, Viper, Corvette and Camaro. The reason that we would do this is because …

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