Real digital marketing begins here

Real digital marketing begins here

I’ve had experience with multiple websites in the last five years. All of the websites have been corporate sites targeting a variety of users. What I’ve learned from these sites is brand strength carries a large amount of weight from a digital marketing perspective. Each website that I have come into contact with has taught …

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How can you test if a website pattern is working?

How can you test if a website pattern is working?

The best way to test patterns is to perform the same actions that you want web visitors to take. Click on the same pages and download the same brochures.  If you have content personalization tied to these patterns verify that the personalization is working when you match the pattern. Content management systems have testing features …

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Patterns are the difference makers

Patterns are the difference makers

When you have the use of patterns your website is no longer an ordinary static website.  Patterns allow you to take your website beyond the old ways of early websites.  This is what allows digital marketing to be at its best and assists web visitors on their desired paths. If you aren’t using patterns you …

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Influence Computer Buyers With Your Patterns

Influence Computer Buyers With Your Patterns

You can come up with multiple computer patterns to match computer buyers.  There are varieties of users of computers who use them in different ways.  The patterns can help you with segmenting these computer users into buckets. Some example computer buyer patterns that you can make are college student, small business owner, graphic designer, engineer, …

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Drag Racing Pattern Cards

Drag Racing Pattern Cards

Who doesn’t like a good drag race?  Nothing like the smell of gas and cars going way over 100 mph.  Drag racing pattern cards for a drag racing site would probably be one of the easiest to make.  You could split the drag racing pattern cards into funny cars, pro stock, top fuel dragster, and …

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Slot Car Pattern Cards

Slot Car Pattern Cards

Let’s say we want to take the slot car hobby store pattern matching further than brands.  We can make slot car pattern cards to understand the models a user is matched to.  So we can make a slot car pattern for Challenger, Viper, Corvette and Camaro. The reason that we would do this is because …

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Patterns help to move a web visitor down a certain path

Patterns help to move a web visitor down a certain path

Patterns are used to help connect certain messaging to different website visitors.  By using different messaging for different visitors you have the ability to influence them in different ways.  This ability to influence web visitors gives sites with this functionality complete advantage over sites that don’t. Pattern matching websites appear to the visitor as completely …

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Why use patterns?

Why use patterns?

You know that you have certain groups of people coming to your website.  You need to have a way to talk to these different groups of people. How do you talk to people that you don’t know their names or any specific thing about them? You can use patterns. Patterns are an easy route for …

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