Patterns help to move a web visitor down a certain path

Patterns help to move a web visitor down a certain path

Patterns are used to help connect certain messaging to different website visitors.  By using different messaging for different visitors you have the ability to influence them in different ways.  This ability to influence web visitors gives sites with this functionality complete advantage over sites that don’t.

Pattern matching websites appear to the visitor as completely random.  In actuality the site is looking at a pattern for each web visitor who visits.  Based on your match it then looks to find content that was categorized for the pattern.  All of this is being done in a split second; so the web visitor never realizes that what they see may be different than what someone else sees.

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