The ability to be relevant is having what a visitor wants. Visitors search for answers daily, but does your site have the answer? Your answer to the question determines if you will receive traffic. Visitors want exactly what they are looking for; no negotiation.
Websites have completely changed the way visitors shop. It’s normal for visitors to leave one site if they can’t find something and visit another. Although the visitor didn’t find what they were looking for there’s still instant gratification. No driving or wasted time just free online browsing.