Resisting technology doesn’t stop it from happening. Companies fall short when things need to change; but as a marketing professional you must assist/drive change.
Change is part of understanding how customers are growing. Customers look for different things at different times in life. The message used a year ago may not pertain to a customer now thus causing poor responses to ads.
Resisting Is Accepting Defeat
Technology makes it easy to talk to customers quickly. Email and instant messaging allow for faster customer interaction. If you don’t choose to accept technology your competitors will.