Intention is one of the most important concepts to master. There are two types in digital marketing. One type of intention is what you expect a customer to do. The second type is your customers own intent. There must be a common balance between both intentions.
Intention of forms, apps and brochures
Purpose must be clearly defined within websites. If not, part of the overall web strategy will not be successful. Brochures, forms and applications must all have a purpose.
Brochures are created to list important information. Provide value quickly by allowing brochures to be simple, easy to read and download.
Apps provide interaction to customers, also entertainment. Entertainment keeps the focus of a customer. Focus allows for an opportunity to influence a decision.