Leading Digital Best Practices

Best practices are somewhat misleading. How can you take another companies’ practice and use it as your own?  Just because it worked for their company why would it work for yours?  Are you selling your product to their exact same customer base?

My Teams Best Practices

I like to challenge my team to create our own best practices.  While finding things that aren’t working it tends to lead to items that become best practices.  Eliminating things that don’t work quickly allows us to direct our focus.

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